Youth To The People at Cult Beauty
There’s a new kid on the block! Youth To The People is a completely cruelty free and vegan skincare brand that I’ve had my eye on for a long time. Until very recently, you could only purchase their products online for shipping to the US. This essentially meant it was impossible for us to buy Youth To The People over here in the UK.
Thankfully, this month Youth To The People have launched their cruelty free and vegan skincare line on Cult Beauty UK! I can’t wait to try some of their products, and I thought this would be a great opportunity to tell you all about this brand, and why I’m so dying to try them!
Youth To The People Vegan Skincare
As I mentioned above, all Youth To The People skincare is 100% cruelty free and vegan. They are certified cruelty free by Cruelty Free International, and certified cruelty free and vegan by Peta. I’m so excited that they’re now sold in the UK.
Youth To The People are, by my standards, a high-end brand. For reference, their moisturisers cost between £42-£50 for 59ml (a very specific amount!). This is the kind of product I’d purchase for myself as a treat, but I would love to do this and review one for you really soon. I love Youth To The People’s ethics, and I hope I love their skincare too!
They start their sustainability statement with this:
I love this! One of the most important things in sustainability for brands and companies is to take responsibility for their impact, and Youth To The People certainly do this. Here are just some of the things that Youth To The People do to minimise their impact:
- Source their products from local suppliers wherever possible
- Using glass bottles to enable recycling
- Use FCS-certified cardboard for their boxes
More than this, Youth To The People are all about social justice. It’s incredibly important for brands to speak out about social justice issues, but not many of them put their money where their mouth is. Youth To The People have “Good To The People Funds”, through which they donate profits to challenge three core issues. Their funds are currently contributing towards reducing poverty, inequality, and climate change. You can read more about their initiatives here. Their To The People Fund will donate $1 million by 2024.
In their Editorial on their website, they speak openly about issues affecting people all around the world. More recently, this has included: Gender Inequality, Climate Change, Transgender Visibility, Gun Control, Stop Asian Hate and Black History.