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Is Wella Shockwaves a Cruelty Free Brand?

Are Wella Shockwaves a Cruelty Free Brand Banner

Wella is another one of those confusing brands, that lends its’ name to both a parent company and a subsidiary. As well as just being confusing in general, it can make Wella’s cruelty free policy difficult to understand too. Wella, the parent company, owns brands such as GHD, Clairol, OPI, as well as their subsidiary, Wella. Wella, the subsidiary, has a few lines of its own, including its’ most popular range Shockwaves hair styling products.

Don’t worry, I’m confused too!

This post focuses on the cruelty free status of Wella, the subsidiary, and that includes all of their brands or ranges including Shockwaves, Silvikrin, Wella Duluxe and all of their hair colourants.

Is Wella Shockwaves a Cruelty Free brand?

In short, no, Wella and all of their brands including Shockwaves are not cruelty free. Tucked away on their website, I found their animal testing policy:

“At Wella, we do not test our products on animals and are committed to ending animal testing across the beauty industry.

“All our products are safe and have been developed, manufactured and packaged in compliance with the laws, regulations, and guidelines that are applicable in each country in which we sell them.

“Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements.”

As usual, to the untrained eye this looks like Wella and Shockwaves are a cruelty free brand. The final paragraph, however, is referring to the mandatory animal testing requirements in China. Because Wella sell their products in-store in mainland China where animal testing is required by law, Well is not a cruelty free brand.

Are Wella Shockwaves Products Vegan?

Because Wella and Shockwaves are not cruelty free, none of their products can be classed as vegan. Even if they did have products that didn’t contain animal derived ingredients, they still would not be classed as vegan.

Click here for vegan haircare recommendations!

Are Wella a Sustainable Brand?

Unfortunately I can’t see anything on the Wella website that suggests they are making big changes to become a more sustainable brand. Wella state: “We are aiming to communicate our new sustainability strategy and targets by the end of 2021.” This, to me, sounds like they aren’t even doing enough yet to tell us what they’re doing!

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