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Vegan Makeup – Best Budget Brands and Products

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Vegan Makeup on a Budget

How to put together a vegan makeup bag on a budget is a post that’s been on my list for a long time, and it’s something I’m excited to finally be writing. When I first went vegan with my makeup, the choices were extremely limited and quite expensive. There wasn’t a lot of information around on which makeup brands were cruelty free or vegan, and there was a lot of misinformation, too. Doing vegan makeup on a budget was almost impossible.

Now more than four years on, the whole vegan landscape has changed massively and makeup brands in particular are (for the most part) much better informed on what it means to be vegan. I’m so glad that this lifestyle has become so much more accessible. There are a few brands out there that do vegan makeup ranges that are NOT cruelty free, so always make sure to do your research before you buy.

Similarly, all of the makeup I have featured in this post is vegan to the best of my knowledge at this time (June 2020), but I always encourage you to double-check your ingredients and I will update this post as often as I can.

The products I have listed here range from £1.50 to £6 – I have tried to include a range of brands and products, but all of the brands I have included are fairly budget-friendly, so it’s worth having a good look around!

Budget Vegan Foundation and Powder

Vegan Budget Friendly Foundation Banner

Makeup Academy PRO / BASE Range £2.50 – £5

Makeup Academy are a 100% vegan brand, and I think have the best range of affordable foundations. The Long Wear Matte Finish Foundation (£5) won the Pure Beauty Awards 2019 Silver Medal last year and they stock a reasonable range of shades. They also have a Full Coverage Matte Pressed Powder which is just £2.50!

Barry M Flawless Matte Finish Foundation £5.99

Barry M are completely vegetarian and mostly vegan, and it’s super easy to spot on their website which of their products are vegan and which aren’t. Their Flawless Matte Finish Foundation is a little more expensive than the MUA PRO / BASE range, but I have used it before and thought it was a great product for the price. Unfortunately it only comes in five shades, but they are varied so fingers crossed there is one to suit most complexions.

Budget Vegan Concealer

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Makeup Academy PRO / BASE and Hide & Conceal Stick £1.50 – £2.50

Makeup Academy are at it again with their vegan concealers – I felt like I needed to include both of these options as their Hide & Conceal Stick is an absolute steal at £1.50 but comes in a very disappointing 3 shades. One of which is called ‘natural’ (come on!). Thankfully the PRO / BASE Full Coverage Concealer is just £2.50, and is sold in as many shades as its foundation counterpart. This product has 3-5 star reviews on the Superdrug website depending on which shade you choose.

e.l.f. Flawless Concealer £5

e.l.f. are a great staple vegan and cruelty free makeup brand (you can hear me rave about them more here!). Their Flawless Concealer is vegan, has a 4.3 star rating on their website and contains squalane which is great for keeping your skin hydrated.

Budget Vegan Blush and Contour

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Natural Collection Powder Blusher £1.99

Natural Collection is Boots‘ own cruelty free and sometimes accidentally vegan makeup brand. However, Boots is now part of the Walgreens Boots Alliance, and whether they are cruelty free is unclear. Therefore, Natural Collection may be owned by an animal testing parent company. Nevertheless, their blusher is on £1.99 and most of the bad reviews online are due to their changing shades a couple of years ago (always a bummer!) rather than a bad product.

Revolution Strobe Highlighter and Ultra Sculpt & Contour Kit £3 – £3.50

Revolution’s Strobe Highlighters come in five different shades, all of which are vegan and just £3 each. I absolutely adore anything that comes in this ‘baked’ consistency because they are so versatile which is just what you need when you’re on a budget. You can get a subtle finish by using a dry brush, or a more intense look by using a wet brush. I even find these can double up as eyeshadow if you work in a small wet brush. Love them! Their Ultra Sculpt and Contour Kit comes in two varieties, each containing a contour, highlighter and a blusher for just £3.50.

Budget Vegan Eyeliner and Eyeshadow

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There were so many options out there for budget-friendly vegan eyeliners and eyeshadows that I couldn’t comment on each one without repeating myself over and over – there’s only so much you can say about eyeliners before it gets repetitive. Instead, I’ve made a list letting you know the brand, product and price of each budget vegan eyeliner and eyeshadow.


e.l.f Brightening Eyeliner – £2

Barry M Kohl Pencil – £2.99

Makeup Academy Intense Colour Eyeliner – £1.50 (cheapest pencil liner)

Makeup Obsession So Kohl Liners – £3

I Heart Revolution Fantasy Eyeliners – £3 (these are glittery!)

Natural Collection Eye Kohl – £1.99


MUA Pro 6 – £3.50

e.l.f Bite-size eyeshadows – £3 (cheapest mini-palettes)

I Heart Revolution Fantasy Palettes – £4

Gosh The One Eye Shadow – £3.99

Budget Vegan Mascara

Vegan Budget Friendly Mascara Banner

Natural Collection Definition Mascara £2.49

This vegan and cruelty free mascara does not have great reviews on the Boots website, but I have used it for years and years and I love it! It’s no-fuss, it doesn’t clump (except maybe when you first open a new tube) and it’s so budget-friendly. I would definitely recommend it, especially as a budget option.

Makeup Academy Volume Mascara £2

This is not a mascara I’ve tried, so I can’t vouch for it in the same way as the Natural Collection mascara, but it’s two reviews are positive! For just £2, this product definitely had to go on my list. As far as I can see it just comes in the one shade, black, so if you’re fair-haired this may not be for you.

e.l.f. Volumizing & Defining Mascara £3

Again, this isn’t a mascara that I’ve tried personally (literally, I don’t remember ever using something that wasn’t the Natural Collection mascara above), but I thought it was worth sharing a range of vegan and cruelty free options; mascara seems to be something that most people are quite picky about. This also just comes in the one shade.

Budget Vegan Brow Products

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Makeup Academy Eyebrow Pencil £1.50

Makeup Academy has been a bit of a hit in this blog post! I honestly didn’t realise how budget-friendly this brand was until I started researching for this article. I am thoroughly impressed. This is the cheapest brow pencil I can see, and a spoolie on one end and a mini sharpener in the lid – talk about value for money! Almost all of the shades that have reviews on the Superdrug website are five star.

Barry M Brow Wow £3.99

Now this vegan brow product from Barry M is more than twice the price of the MUA pencil, but it comes with a much more creamy consistency – it’s like a brow cream or gel that you can draw on instead (and it’s handy to fit inside a small bag, which is always a winner for me). Barry M also do a few other really great looking brow products up to £5.99 if you have a few more pounds to spend.

Budget Vegan Lip Products

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For vegan, budget-friendly lip products I’ve used the same format as eyes – there are just so many different types of lip product you might be looking for on a budget, and you’d get so bored of listening to me waffle on about them! If anything jumps out, I’ll add a note beside it.

MUA Satin Lipstick – £1.50 (cheapest lippie)

e.l.f. SRSLY Satin Lipstick – £3

Barry M Lip Liner – £2.99 (cheapest liner)

Revolution Iconic Matte Lipstick – £3

Revolution Chocolate Orange Lip Gloss – £3 (cheapest gloss)

MUA Lipgloss – £4

e.l.f. Lip Laquer – £3

Barry M Gloss Me Up – £4.99

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