Home - Is it Cruelty Free? - Toni & Guy

Toni & Guy: Are they Cruelty Free?

Are Toni & Guy Cruelty Free? Header

I don’t know if it’s just me, but for a long time imagined Toni & Guy to be a fairly ethical (and cruelty free) brand. That’s probably to do with some excellent marketing on their part, but when I first created my full list of cruelty free brands at Superdrug, I discovered they are big animal testers.

Is Toni & Guy Cruelty Free?

No, Toni & Guy are not cruelty free. And what’s more, they don’t pretend to be, which I find weirdly admirable? I cannot STAND brands that pretend to be cruelty free and don’t give their customers the whole picture. As awful as it is that Toni & Guy are testing on animals, at least they are transparent enough to let consumers make an informed choice. On their website, they state:

We are committed to ending animal testing. PETA lists Unilever as a ‘company working for regulatory change’ in this area.

I don’t know if Toni & Guy have quite got the memo, but the whole industry is “working towards regulatory change” in animal testing – the brands that are really making a difference are the ones actually not testing their products on animals. It’s not just me, right?!

Click here to find out which brands you can rely on to be cruelty free.

Do Toni & Guy have Vegan Products?

Even if Toni & Guy did publicise which of their products contained only vegan ingredients, they still wouldn’t be cruelty free and therefore a big “no” in my books.

Are Toni & Guy Sustainable?

Toni & Guy seem to refer to their parent company, Unilever, for their stance on ethical issues, which I find really bizarre. Most brands that are owned by Unilever don’t want to admit it when it comes to ethics. They link to Unilever’s press releases stating they’re working towards ending animal testing, and they’re working towards eco-friendly packaging, but there is no evidence of work towards real change.

This post may contain affiliate links

Follow: