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Pro:Voke Haircare Review and Their Cruelty Free/Vegan Status

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Pro:Voke Touch of Silver Shampoo & Conditioner

I started using Pro:Voke Touch of Silver products before I went vegan (or, fully vegan, anyway) and honestly just grabbed them from B&M because they were cheap… I didn’t even stop to check that the brand was cruelty free, which I can’t even imagine doing now! At the time I was trying to go blonde and struggling with brassy tones in my hair (a nice way of saying it was BRIGHT ORANGE). I didn’t really have much experience with toning shampoos and conditioners; they’d never done much for me in the past, but I wanted to give it one last go before I resorted to bleaching again.

(I know, bleaching’s terrible, but I’ve done it so many times now I’ve just kind of accepted that my hair will be dry as bones until the day I finally give in and chop it all off. Check out my page of vegan haircare recommendations for cruelty free & vegan hair repair and other haircare reviews.)

Anyway, I took home the Pro-Voke Touch of Silver Shampoo and Conditioner rather skeptically. I hoped, but doubted, that it’d work on my stubborn ass hair. One of the reasons my hair has been bleached to buggery is that it so darned stubborn.

Pro:Voke Touch of Silver Review

Turns out, I was wrong. From the minute I started drying my hair I could see a real difference in the colour – rather than brassy and dull, it actually looked blonde, and there were a few streaks (okay, I’m not the best at even coverage when it comes to bleach) that actually looked quite platinum. I was super impressed to see so much difference after one wash.

I use the Touch of Silver Brightening Shampoo and Colour Care Conditioner, because the Brightening conditioner is NOT vegan (it contains lanolin, which is certainly not the worst animal product you could find in your shower, but I avoid them all as a blanket rule). I was quite besotted, if I’m honest.

It says on the bottle only to use the Touch of Silver Brightening Shampoo once per week rather than every wash, but did I listen? No sir-ee. Obviously. I wanted to make sure I was rid of that awful orange for good, using it every single time I washed my hair. Cue, really dry hair.

This shampoo is great for a quick-fix, but you have to be careful not to overdo it. I’d even say it’s more drying than an actual toner (although works better, too!).

I eventually started using it every three washes (ish), and although I don’t think it’s doing my hair any lasting damage, it does feel more brittle in the day after I use it. I tried following it up with a super nourishing conditioner, which helps a little, but I have recently found myself reluctant to use it. This is partly because my roots have grown out so much I’m barely blonde anymore…

One thing I absolutely adored about this range was the smell. It honestly makes you smell as though you’ve just stepped out of a salon every single time. I’m complimented on it every time I use it, and smelling great is one of my favourite things.

Which Pro:Voke Haircare Products are Vegan?

Pro:Voke have a fairly long statement on their website which assures they comply with EU animal testing laws, which includes ensuring that their raw ingredients aren’t tested on animals. It also states that they don’t export to China, which makes me fairly confident that Pro:Voke are a cruelty free brand. Right below, it states that all of their products are suitable for vegetarians, and a short list of the products unsuitable for vegans, which I found a bit backwards. I’ll copy both statements and leave them underneath, but to break it down, I’ve flipped it around and created a short list of their products which ARE suitable for vegans:

  • Brightening Shampoo
  • Silver Colour Care Shampoo
  • Silver Colour Care Conditioner
  • Silver Leave-In Conditioner
  • Firm Hold Spray
  • Revitalising Dry Shampoo

Are your products tested on animals?

Godrej UK Limited, the brand owner of Touch Of Silver, fully complies with the current Cosmetics Directive and the new Cosmetics Regulations that apply to animal testing.

For your information, the Cosmetics Directive establishes a prohibition to market in the European Union finished cosmetic products and ingredients included in cosmetic products which were tested on animals for cosmetics purposes (marketing ban) and a prohibition to test finished cosmetic products and cosmetic ingredients on animals (testing ban). The marketing ban has applied since 11 March 2013. The same provisions are contained in the Cosmetics Regulation, which replaced the Cosmetics Directive on 11 July 2013.

Although it is mandatory for any cosmetics that are sold in China to be first tested on animals, we do not export to China nor do we conduct animal testing outside of the EU, neither does anybody on our behalf.

Is Touch of Silver suitable for vegans & vegetarians?

All Touch Of Silver products are suitable for vegetarians. All products are also suitable for vegans EXCEPT the Intensive Conditioner, Conditioning Shine Spray, Firm Hold Hairspray and Intensive Treatment Keratin & Shine Shots which contain wool (by-product of sheep) or silk (by-product of silk worms) derivatives.

[Accessed on 31/5/18 at www.touch-of-silver.com/faq]

Have you tried any of Pro:Voke’s hair products? Let me know!

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