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Pixi by Petra – a Cruelty Free Brand in 2021?

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Pixi by Petra is a cruelty free mid-range skincare and makeup brand, most notably recognised for their flawless liquid eyeliners and, of course, the Pixi Glow Tonic Toner.

Pixi started as a boutique in Soho, London, by Petra Strand, but is now sold across the UK and the rest of the world.

Pixi’s mission is the same now as it was on the first day the Pixi boutique opened: simply to bring out the natural beauty in everyone – to look like you, your best you.

In the UK, cruelty free brand Pixi by Petra is available to buy in-store in Boots and M&S, as well as online at Cult Beauty, Look Fantastic, ASOS and many more.

Find more vegan and cruelty free skincare brands here!

Is Pixi by Petra Cruelty Free?

Yes, Pixi by Petra is a cruelty free brand. Although they aren’t accredited by a cruelty free body, the information available on their website confirms their cruelty free status. They say:

Pixi does not test on animals, nor do we have any other parties, such as suppliers, conduct any animal testing on our behalf. Pixi uses only the highest quality ingredients which have a proven safety record and are widely used in the cosmetics industry.

We also know that Pixi don’t sell their products in-store in Mainland China, where post-market animal testing is required by law. This means that Pixi by Petra is a cruelty free skincare and makeup brand, although they aren’t certified by any cruelty free certifying body.

Click here to read more about cruelty free certifications in the UK

Are Pixi by Petra Products Vegan?

Although it doesn’t seem to be listed on their own website, Pixi by Petra do have a ‘Pixi Suitable for Vegans’ line which is sold at M&S. It’s not an exclusive line, so you can use M&S’s range to find out which products are vegan, and then purchase those products elsewhere. Find Pixi’s Suitable for Vegans line at M&S here.

Are Pixi a Sustainable Brand?

Despite having scoured Pixi’s website and several interviews by Petra Strand, I haven’t found anything about sustainability. Each of the products on their website are listed with helpful labels such as alcohol-free or paraben-free, which is useful if you’re looking to avoid a particular ingredient!

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