Noughty Haircare will always be one of my fave cruelty free haircare brands because they were the first ever brand to send me blogger mail (yes, that’s how easily you can win me over!). I’m just kidding (ish), I actually really love their ethos and their products. Noughty’s shampoos, conditioners and other haircare products are 97% natural and free from parabens, silicones, petrochemicals and sulphates.
Are Noughty Definitely Cruelty Free?
Yes, Noughty Haircare are certified cruelty free by Cruelty Free International, who have one of the most reliable cruelty free certifications around. They are also approved by the vegan society. The statement on Noughty’s website simply states:
Sometimes it can be really useful for brands to elaborate more on their cruelty free practices, but Noughty are Leaping Bunny approved which means the work has been done for us.
Noughty Haircare is owned by KMI brands, which doesn’t have a clear cruelty free policy. They only own three other major brands (Ted Baker, Ted’s Grooming Room and Orla Kierly) and they don’t have a presence in China. This makes me assume that they are cruelty free – I just can’t say for sure.
Is Noughty Haircare Vegan?
Yes, all of Noughty’s haircare is approved by the vegan society, which means you don’t even have to do any savvy shopping – you can shop the whole of Noughty’s range without having to check ingredients or search codes. You can read my review of the Noughty To The Rescue ‘Intense Moisture Treatment’ Hair Mask here.
Are Noughty a Sustainable Brand?
Noughty Haircare are obviously a little more sustainable due to their products being 97% natural. They also recently announced that they have committed to upgrading all of their packaging to fully recyclable sugarcane by January 2021. Sugarcane plastic is renewable, and actually helps to remove CO2 from the air rather than pollute it like regular plastic bottles do.
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