Morphe is a relatively new cruelty free beauty brand, which was founded in LA in 2008. It has since become something of a cult makeup brand, hailed by influencers and artists online. Morphe built their brand awareness from the ground up through professional makeup artists and beauty professionals who genuinely believed in their products. There are now almost eleven million followers on Morphe Cosmetics’ Instagram page.
Is Morphe a Cruelty Free brand?
Because Morphe began as such as small business, it’s easier to track and trust their animal testing policies. Morphe state about being cruelty free:
“Morphe does not condone animal testing in any way. We do not test any of our products on animals. We also do not test any of our ingredients on animals, nor do we allow our manufacturers to do so on our behalf. Instead, we choose to test drive our products on people (with their permission, of course).”
Morphe do not sell their products in Mainland China where animal testing is required by law. Therefore, yes, Morphe is a cruelty free brand.
Are Morphe Products Vegan?
Morphe don’t label their vegan products, so shopping vegan in-store can be difficult. There is a handy page on their website, however, that lists Morphe’s vegan products and collections.
Are Morphe a Sustainable Brand?
Morphe don’t mention much about sustainability on their website. Although this doesn’t quite fit under ‘sustainability’, I do think their charity work is worth a mention.
Morphe have a Pride Free to Be Collection, from which 100% of net profits are donated to GLSEN, an American charity that works to ensure that LGBTQ students are able to learn and grow in a school environment free from bullying and harassment. They also raised $420,000 for the Trevor Project (a vital support line for young LGBTQ people) through the sale of their Live in Color Artistry Palette & Live in Color Brush Set.
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