Makeup Academy (often known as ‘MUA’) are a brand exclusive to Superdrug, and aim to bring affordable, high-quality makeup to the high street.
Is MUA Cruelty Free?
MUA have been certified cruelty-free by Peta for quite some time, but they have recently made a HUGE announcement…
MUA Have Gone Vegan!
Makeup Academy released a ‘vegan beauty report’ just this month, announcing that they are now 100% vegan across their brand:
We are delighted to announce that we are now 100% Vegan as a brand. We have always been 100% Cruelty Free, and to us Cruelty Free and Vegan makeup should mean the same thing – not tested on animals and not containing any animal products.
As well as making this announcement, their vegan beauty report explains their reasons for going vegan, dispels myths about greenwashing and provides information about non-vegan ingredients and why they were so hard to replace.
Even now, it’s rare to see a brand being so transparent and authentic in their journey towards vegan, cruelty-free and eco-friendly practises. Brownie points to MUA!
Are MUA Eco Friendly?
As fabulous as a brand-new vegan brand is, when MUA’s vegan beauty report mentions greenwashing it fails to tell us much about the other ways in which they’re authentically ‘going green’, putting a strong emphasis on vegansim.
I’d really like to see them using recycled materials, or cutting down on their plastic.
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