Makeup Academy, or MUA, are a cruelty free and vegan makeup brand that aim to bring affordable, high-quality makeup to the high street. They believe that makeup should be accessible to all, and therefore every single item they sell is under £10!
Makeup Academy MUA are exclusively available at Superdrug in the UK, or you can shop online at Makeup Academy’s website.
Is Makeup Academy Cruelty Free?
Makeup Academy have been certified cruelty free by Peta for quite some time, and have confirmed that they don’t sell in any markets where post-marketing animal testing is required by law.
In late 2019, Makeup Academy made a huge announcement…
Makeup Academy (MUA) is Now a 100% Vegan Brand!
Makeup Academy released a ‘vegan beauty report’ in November 2019, announcing that they are now 100% cruelty free and vegan across their brand:
“We are delighted to announce that we are now 100% Vegan as a brand. We have always been 100% Cruelty Free, and to us Cruelty Free and Vegan makeup should mean the same thing – not tested on animals and not containing any animal products.“
As well as making this announcement, their vegan beauty report explains their reasons for going vegan, dispels myths about greenwashing and provides information about non-vegan ingredients and why they were so hard to replace.
Even now, it’s rare to see a brand being so transparent and authentic in their journey towards vegan, cruelty free and eco-friendly products. Brownie points to Makeup Academy!
Are MUA Eco Friendly?
As fabulous as a brand-new vegan brand is, when MUA’s vegan beauty report mentions greenwashing it fails to tell us much about the other ways in which they’re authentically ‘going green’, putting a strong emphasis on vegansim.
I’d really like to see them using recycled materials, or cutting down on their plastic.
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