Lottie London is a ‘fashion conscious and colourful’ cosmetics brand with a strong focus on statement products like bold colours, glitters and face gems.
Is Lottie London Cruelty Free?
Lottie London have a great statement on their website about their cruelty free status:
We can confirm that we have a strict policy against animal testing and we’re pleased to say that we are a PETA accredited cruelty-free brand (and can be found on their list of cruelty-free companies). We do not sell our products in China and no animal testing is performed on our products/ingredients on our behalf.
Do Lottie London Have Vegan Products?
Lottie London claim the only non-vegan ingredient they use is beeswax:
Most of our products are vegan friendly, however some of our make up range uses bee’s wax. Please refer to our ingredients lists for a full breakdown of vegan/non-vegan products.
Browsing their website, I did notice that some of their products are labelled “vegan” but I definitely wouldn’t say most of them are. They also have labels for “gluten free” and “paraben free” which can be really useful for people with allergies or sensitivities. (However, they don’t have a disclaimer about whether or not their “gluten-free” products are certified gluten free).
On their “about us” page, Lottie London also state: Always keeping it conscious, we are 100% cruelty-free and striving to be 100% vegan by 2020.
This (obviously) is absolutely great news, but given that 2020 is less than a month away, if they were going to hit their target I would have thought they’d have a little more information available by now.
Are Lottie London an Eco-Friendly Brand?
Other than their biodegradable glitter (which is kind of predictable, and kind of greenwashing), Lottie London don’t seem to be making any big leaps towards eco-friendly practises within their business. Biodegradable glitter is a great first step, though, and if nothing else it gets people thinking.
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