Bleach London are a cruelty free and UK-based haircare brand. They specialise in, you guessed it, bleach products. This includes, repair treatments, accessories, toners, toning shampoos and conditioners and bright colours to put on top! The entire cruelty free range of Bleach London haircare products is also suitable for vegans.
You can buy Bleach London products in-store or online at Superdrug and Boots in the UK, or directly through their website. They also have three London-based salons.
Is Bleach London Cruelty Free?
Bleach London are definitely cruelty free. They say so on their website, but I emailed them just to make sure they ticked all of my cruelty free boxes. I received a very nice, prompt response:
“Yes, we can confirm that we do NOT sell our products in China or any other markets that require animal testing and we have no plans to.”
So, yes, they are cruelty free.
Are Bleach London Products Vegan?
Yes, as stated on their website, all of Bleach London’s hair products are vegan. Bleach London did used to have a great line of eco-friendly refillable makeup palettes, but they have since been discontinued. (I’m just mentioning it here because some of those products were just vegetarian, and not suitable for vegans). All of their hair products, which is now all Bleach London sell, are vegan.
Are Bleach London Products Eco-Friendly?
There’s no easy way to answer this one. I don’t want to get all philosophical on you, but is anything really eco-friendly?
Like I said above, the best thing is that they’re making a conscious effort to use recycled materials. I’ve noticed recently that their newer bottles say “this bottle is made of 100% recycled plastic”, but on their website it says they haven’t yet completed the transition… so I emailed them again!
They sent me such a long, thoughtful email back I thought I’d let them speak for themselves. Here are the most important bits:
“Whilst we’re not 100% there we are getting closer and closer whilst trying to problem solve the scenarios where 100% recycled plastic is not possible. A big step for us is the recent introduction of our Refill stations in our salons using glass bottles which can be washed and reused over and over again.”
Can I get a hell yeah? I haven’t heard of any other place that allows you to refill salon-quality products. Amazing! It’s such a shame they’re only in London.
“Our next step is to start phasing out the single use plastic bowl and brush from our box kits and introduce a reusable bowl made from coconut shell and tint brush that is available to purchase separately and use for all hair dying.”
“After that we have to problem solve the gloves that come in each box. We have to supply them for health and safety reasons so what’s the alternative? That’s what we’re working on next. We’ve got a long way to go but we’ll get there (hopefully) soon!”
Bleach London’s hair tints and tinted shampoos and conditioners just come in standard bottles, without the need for plastic gloves. Unfortunately, as they state in their email, gloves have to be provided with their bleach kits (for obvious reasons!). Just the fact that they’re thinking about these sorts of things make Bleach London stand out from the crowd.
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