Bleach London are an amazing, forward-thinking company that I really admire and respect. I purchase their recycled-plastic-containing products with caution, but compared to their competitors on the shelves of Boots and Superdrug, they may as well be the epitome of everything that’s good in the world.
Okay, a bit of an exaggeration, but let’s move past it.
I went into detail about choosing (or not choosing) to buy recycled plastic here. Either way, I’m sure we can all agree it’s much better than totally virgin plastic… but I’m getting ahead of myself!
Let’s take this from the top.
Are Bleach London Cruelty-Free?
Bleach London are definitely cruelty free. They say so on their website, but I emailed them just to make sure they ticked all of my cruelty-free boxes. I received a very nice, prompt response (in fact, we exchanged a few emails, but more on that below):
“Yes, we can confirm that we do NOT sell our products in China or any other markets that require animal testing and we have no plans to.”
So, yes, they are cruelty free.
Are Bleach London Products Vegan?
It states on their website that all of their hair products are vegan, but it didn’t say anything about their makeup… so I emailed them again.
“All of our makeup is vegan apart from our LipKits which contain cruelty free beeswax.”
(I’m not exactly sure what constitutes ‘cruelty-free’ beeswax.)
At least everything is 100% vegetarian, and their eyeshadows are vegan. (If you’re new to this, finding vegan eyeshadow is SO HARD. Lanonlin gives makeup the perfect creamy texture, so brands that don’t use it are few and far between.)
There you have it – everything is vegan, apart from their LipKits. If you’re looking for a vegan liquid lipstick, look no further my friend.
Are Bleach London Products Eco-Friendly?
There’s no easy way to answer this one. I don’t want to get all philosophical on you, but is anything eco-friendly?
Like I said above, the best thing is that they’re making a conscious effort to use recycled materials. I’ve noticed recently that their newer bottles say “this bottle is made of 100% recycled plastic”, but on their website it says they haven’t yet completed the transition… so I emailed them again!
They sent me such a long, thoughtful email back I thought I’d let them speak for themselves. Here are the most important bits:
“Whilst we’re not 100% there we are getting closer and closer whilst trying to problem solve the scenarios where 100% recycled plastic is not possible. A big step for us is the recent introduction of our Refill stations in our salons using glass bottles which can be washed and reused over and over again.”
Can I get a hell yeah? I haven’t heard of any other place that allows you to refill salon-quality products. Amazing! It’s such a shame they’re only in London.
“Our next step is to start phasing out the single use plastic bowl and brush from our box kits and introduce a reusable bowl made from coconut shell and tint brush that is available to purchase separately and use for all hair dying.”
Oh my goodness, they’ve thought of everything!
I purchase their hair tints purely for this reason – they don’t come with disposable gloves or pots or any other necessary plastic. Just a modest little bottle (which lasts ages, by the way).
“After that we have to problem solve the gloves that come in each box. We have to supply them for health and safety reasons so what’s the alternative? That’s what we’re working on next. We’ve got a long way to go but we’ll get there (hopefully) soon!”
Like I said, their regular dyes don’t come with gloves, so I assume this must refer to their bleach kits. Just the fact that they’re working towards a solution makes me a big fan of Bleach London.
In addition this, they now sell ‘build your own’ palettes. This reduce waste by letting you only buy the colours you’ll actually use (we all know there are some colours in every palette that will never get touched). It also reduces waste by allowing you to buy one palette and refill it over and over, rather than buying a whole new hunk of plastic each time.
The small refill rounds come in metal cases which magnet to the pallet, packaged in 100% recycled cardboard.
I could go on and on about this company – I think they’re revolutionary. In fact, I think they’re paving the way for other, bigger brands to follow in their footsteps.
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