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GOSH Copenhagen: Are They REALLY Cruelty Free?

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GOSH is a makeup brand that I’ve used for a long time; in fact, I used to be absolutely obsessed with their #foundationdrops and wrote a full review on it here. They were one of the first brands that I was told was cruelty-free by a Superdrug store assistant almost four years ago – I know that doesn’t sound like long, but at the time it was almost impossible to discern what was cruelty-free and vegan and what wasn’t.

Is Gosh Copenhagen Cruelty Free?

Yes! Thankfully, or that store assistant would have had some explaining to do. Their cruelty-free statement on their website goes like this:

GOSH Cosmetics does not use animals to test any of our products or ingredients. Neither do we commission others to perform animal tests.

And, whilst that doesn’t mention China, I of course sent them a very polite email and received confirmation that Gosh do not sell there: “I hereby confirm that we do not either sell or distribute any of our products in countries that require us to test on animals.

Find out which other brands at Superdrug are cruelty free here

Do Gosh Copenhagen Have Vegan Products?

As far as I remember, Gosh were also one of the first brands to have a list of their vegan products. I went searching for it for this blog post, and turns out it hasn’t been updated since 2017. Boo. You can find it here, but I would suggest using it with caution.

Although this makes shopping in-store a huge pain in the butt, they do have an up-to-date vegan tag on their website (at least, I’d very much hope it’s up-to-date). You can find that right here.

Are Gosh Copenhagen Eco Friendly?

Given that they’re from Copenhagen, Denmark, widely suggested to be the greenest city in the world, it does really surprise me that there’s nothing about the environment on their website. I suppose you could argue that they’re a little bit eco-friendly just being based in Copenhagen, but I don’t think you’d get far with that one.

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