Estée Lauder is not a cruelty free brand.
Unfortunately, Estée Lauder Companies have long been recognised as one of the biggest culprits for animal testing, and their own makeup brand is not cruelty free either. Read on to find out how we know they are not cruelty free, and if they’ll be making any changes to their testing policy in 2021!
Estée Lauder Companies is a parent company that owns the makeup brand Estée Lauder, as well as over 25 other brands, including Bobbi Brown, MAC Cosmetics, Smashbox and Too Faced.
Are Estée Lauder Cruelty Free?
Estée Lauder are not a cruelty free brand. If you’re willing to delve deep enough into their website, they have a surprisingly transparent animal testing policy. Although Estée Lauder don’t use animal testing in their research and development of new products, they also state:
Along with many other popular brands, Estée Lauder’s cruelty free policy means that their products are still tested on animals. As we all know, true cruelty free brands do not sell their products under governments that conduct animal testing.
However, there is some evidence that this stance may change in the future.
In 2019, Estée Lauder partnered with Cruelty Free International, one of the most trustworthy accrediting bodies for cruelty free cosmetics. They pledged to support Cruelty Free International’s efforts to “encourage leaders to embed cruelty-free consumption and production measures in the United Nation’s Sustainable Development Goals“.
As a demonstration of their commitment, Estée Lauder have started the process of having some of their brands accredited with Cruelty Free International’s Leaping Bunny Certification.
Cruelty Free International does not require a brand’s parent company to be cruelty free in order to receive their certification. They take this standpoint, “as part of our mission to spread our message as widely as possible“.
Estée Lauder, the cosmetics brand, also state on their website:
Do Estée Lauder have Vegan Products?
Currently, any products produced by Estée Lauder cannot be classified as vegan, because they are subject to animal testing. If Estée Lauder becomes certified by Cruelty Free International in the future, this may change.
Are Estée Lauder a Sustainable Brand?
There is nothing on Estée Lauder’s website that suggests they are making changes to become a more sustainable brand. On Estée Lauder Companies, there is a large amount of information about their ingredients and sourcing, but not much actual evidence that they’re making sustainable changes.
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