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Cruelty Free Brands at Superdrug (Updated 2020)

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Cruelty Free and Animal Testing at Superdrug

Superdrug tends to be my makeup store of choice, because of their own-brand cruelty free policy and their tendency to stock more cruelty free brands. Superdrug do still stock quite a few non-cruelty free brands that are affiliated with animal testing, but fewer than most.

I decided to do some digging as I haven’t seen any other full lists of which brands at Superdrug are cruelty free and which are animal testing. There are one or two about, but they seem to be either incomplete cruelty free lists, or are a little mislead about what cruelty free means (although, there are different definitions of cruelty free).

In my opinion, if a brand wants to call themselves cruelty free they should:

  1. not conduct any animal testing
  2. not have any other companies conduct animal testing on their behalf
  3. ensure that their raw ingredients aren’t tested on animals
  4. refuse to sell their products in Mainland China, due to their animal testing policies

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There are a few different certifications that claim to determine if a brand is cruelty free, to different levels of accuracy. If a brand is certified by Cruelty Free International (the Leaping Bunny Logo), it is pretty much guaranteed that they don’t test on animals. If a brand is certified by Peta, on the other hand, their cruelty free status not so certain.

Click here to read more about whether or not we can trust cruelty-free labels in the UK

These cruelty free and animal testing lists is exclusive to brands at Superdrug; I’ll be covering other stores in future posts, so stay tuned for those! They’re broken down by category: cruelty free makeup brands, cruelty free makeup brushes, and cruelty free haircare brands. I’ll keep adding to it as time goes on!

If you’re looking to shop for cruelty free products at another store, click here to see cruelty free brands at Tesco and cruelty free brands at Sainsbury’s.

Cruelty Free Makeup Brands at Superdrug

ArdellYes!This brand is cruelty free and does not sell in Mainland China
B Perfect CosmeticsYes!This brand is certified cruelty free by Peta and does not sell in Mainland China
B. CosmeticsYes!See this post for more information on their cruelty free status
Barry MYes!See this post for more information on their cruelty free status
Burts BeesYes!This brand is certified cruelty free by Cruelty Free InternationalOwned by Clorox
CollectionYes!This brand is cruelty free and does not sell in Mainland China
DUOYes!This brand is cruelty free and does not sell in Mainland China
e.l.f. CosmeticsYes!See this post for more information on their cruelty free status
Ex1 CosmeticsYes!This brand is cruelty free and does not sell in Mainland China
EylureYes!This brand is certified cruelty free by Peta and does not sell in Mainland China
Flower Beauty UnsureI need to contact this brand for more information
GOSHYes!See this post for more information on their cruelty free status
I Heart RevolutionYes!See this post for more information on their cruelty free status
KissUnsureI need to contact this brand for more information
L’Oreal ParisNoThis brand allows their products to be tested on animalsOwned by L’Oreal
Lottie LondonYes!This brand is certified cruelty free by Peta and does not sell in Mainland China
Makeup RevolutionYes!See this post for more information on their cruelty free status
Max FactorNoThis brand allows their products to be tested on animalsOwned by Coty
MaybellineNoThis brand allows their products to be tested on animalsOwned by L’Oreal
Miss Sporty NoThis brand allows their products to be tested on animalsOwned by Coty
MUAYes!See this post for more information on their cruelty free status
NYX Professional MakeupYes!This brand is certified cruelty free by Peta and does not sell in Mainland ChinaOwned by L’Oreal
Pinky GoatUnsureI need to contact this brand for more information
Real TechniquesYes!This brand is cruelty free and does not sell in Mainland China
RevlonNoThis brand allows their products to be tested on animalsOwned by MacAndrews & Forbes
RevolutionYes!See this post for more information on their cruelty free status
Revolution ProYes!See this post for more information on their cruelty free status
The Quick FlickYes!This brand is certified cruelty free by Peta and does not sell in Mainland China
Winky LuxYes!This brand is cruelty free and does not sell in Mainland China
Yves Saint LaurentNoThis brand allows their products to be tested on animalsOwned by L’Oreal

Cruelty Free Haircare Brands at Superdrug

AlpecinUnsureThis brand has an unclear policy on animal testing
AS I AMYes!This brand is certified cruelty free by Peta and does not sell in Mainland China
Aunt Jackie’sYes!This brand is cruelty free and does not sell in Mainland China
AussieNoSee this post for more information on their cruelty free status
BatisteNoThis brand allows their products to be tested on animals
Bleach LondonYes!See this post for more information on their cruelty free status
BotanicalsYes!This brand is cruelty free and does not sell in Mainland China
CantuNoThis brand allows their products to be tested on animals
ColoristaNoThis brand allows their products to be tested on animalsOwned by L’Oreal
Colour FreedomYes!This brand is cruelty free and does not sell in Mainland China
Creme of NatureUnsureI need to contact this brand for more information
DoveNoSee this post for more information on their cruelty free status
E45UnsureThis brand has an unclear policy on animal testing
EasilocksUnsureI need to contact this brand for more information
ECO StylerUnsureI need to contact this brand for more information
Fruity (by Superdrug)Yes!This brand is cruelty free and does not sell in Mainland China
Fudge UrbanYes!This brand is cruelty free and does not sell in Mainland China
GarnierNoThis brand allows their products to be tested on animals
RevolutionYes!See this post for more information on their cruelty free status
Hair XpertiseUnsureThis brand has an unclear policy on animal testing
HaskYes!This brand is cruelty free and does not sell in Mainland China
Head & ShouldersNoThis brand allows their products to be tested on animalsOwned by P&G
Herbal EssencesNoThis brand allows their products to be tested on animalsOwned by Clairol
I Heart RevolutionYes!See this post for more information on their cruelty free status
Jerome RussellUnsureI need to contact this brand for more information
John FreidaNoThis brand allows their products to be tested on animals
KeraCareYes!This brand is certified cruelty free by Peta and does not sell in Mainland China
Knight & WilsonYes!This brand is cruelty free and does not sell in Mainland China
L’OrealNoThis brand allows their products to be tested on animalsOwned by Kao
Mane ‘n TailUnsureI need to contact this brand for more information
Maui MoistureNoThis brand allows their products to be tested on animals
Nice’n EasyNoThis brand allows their products to be tested on animals
NoughtyYes!See this post for more information on their cruelty free status
O.R.SYes!This brand is cruelty free and does not sell in Mainland China
OGXNoThis brand allows their products to be tested on animals
PalmersNoThis brand allows their products to be tested on animals
PanteneNoThis brand allows their products to be tested on animals
Pick & Mix (by Superdrug)Yes!This brand is cruelty free and does not sell in Mainland China
Plantur39UnsureThis brand has an unclear policy on animal testing
Pro:VokeYes!See this post for more information on their cruelty free status
RootsYes!This brand is certified cruelty free by Cruelty Free International
SchwarzkopfNoThis brand allows their products to be tested on animals
Shea MoistureYes!This brand is certified cruelty free by Peta and does not sell in Mainland ChinaOwned by Unilever
SilvikrinUnsureThis brand has an unclear policy on animal testingOwned by Coty
Style Expertise (by Superdrug)Yes!This brand is cruelty free and does not sell in Mainland China
SuperdrugYes!This brand is cruelty free and does not sell in Mainland China
The Hair BossUnsureI need to contact this brand for more information
TIGINo This brand allows their products to be tested on animals
Toni & GuyNoThis brand allows their products to be tested on animals
TRESemméNoThis brand allows their products to be tested on animals
Trevor SorbieUnsureThis brand has an unclear policy on animal testing
Twisted SistaUnsureI need to contact this brand for more information
VO5UnsureThis brand has an unclear policy on animal testingOwned by Unilever
VoseneUnsureThis brand has an unclear policy on animal testingOwned by P&G
Wella (Shockwaves)UnsureThis brand has an unclear policy on animal testingOwned by Coty

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11 Comments

  1. Liz Parkin
    May 29, 2018 / 7:42 pm

    Very informative and well written. Thank you.

  2. June 5, 2018 / 8:43 pm

    Is lush cosmetics included in this this? And i’m also a big fan of elf cosmetics. Their eyeliner is only $1 but it manages to be the best eyeliner I’ve ever used, applicator and all.

    • Kirsty Isabella
      June 6, 2018 / 12:17 am

      Hi! Lush cosmetics are definitely cruelty-free, but they have their stores, they don’t sell through Superdrug 🙂 I just mentioned the brands available there to make it easier for shoppers! I haven’t tried their eyeliner… I will now!

      K x

  3. Frertsu
    June 6, 2018 / 4:19 am

    Great post!
    I wish all brands clearly stated whether they are cruelty-free or not on their websites because sometimes it’s a real struggle to find any info (even ingredient list doesn’t always help because some ingredients can be both synthetic or derived from animals).
    Thanks for your research and such informative post!

    • Kirsty Isabella
      June 6, 2018 / 11:23 am

      Thank you! I totally agree – I wait for a brand to confirm whether or not something’s vegan rather than trying to read ingredient lists 🙂

  4. June 6, 2018 / 9:53 am

    Wow you went through so much research! This is a fantastic post for people who want to use cruelty free make up!
    Thank you for sharing this comprehensive list!
    kanra khan // the lunar descent

    • Kirsty Isabella
      June 6, 2018 / 11:24 am

      Thanks Kanra! x

  5. June 8, 2018 / 3:23 pm

    When I started out I felt the same as you.. When I discovered that China has a law that you HAVE to test on animals, I immediately became very angry with China. Not even giving their consumers a choice! Tsk… You did sooo much research! It is really nice to see a post like this.

    • Kirsty Isabella
      June 9, 2018 / 11:05 am

      Thank you 🙂 yeah, it’s terrible. I have heard that they’re going through the process of changing their law, but I think it’ll be a while until it actually happens. X

  6. Emily
    June 11, 2018 / 5:16 am

    Such a shame to still see so many amazingly created brands testing on animals. I hope they realise one day that there are other ways to create great makeup! Thank you so much for sharing Darling, so useful to know! Especially as I’m a frequent Superdrug shopper❤️ xoxo
    http://www.beautynbrushes.co.uk

    • Kirsty Isabella
      June 19, 2018 / 11:07 pm

      So true. And the more people who shop exclusively with cruelty-free brands, the sooner that will happen! Xx

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