This post is currently being updated.
Cruelty Free and Animal Testing at Superdrug
Superdrug tends to be my makeup store of choice, because of their own-brand cruelty free policy and their tendency to stock more cruelty free brands. Superdrug do still stock quite a few non-cruelty free brands that are affiliated with animal testing, but fewer than most.
I decided to do some digging as I haven’t seen any other full lists of which brands at Superdrug are cruelty free and which are animal testing. There are one or two about, but they seem to be either incomplete cruelty free lists, or are a little mislead about what cruelty free means (although, there are different definitions of cruelty free).
In my opinion, if a brand wants to call themselves cruelty free they should:
- not conduct any animal testing
- not have any other companies conduct animal testing on their behalf
- ensure that their raw ingredients aren’t tested on animals
- refuse to sell their products in Mainland China, due to their animal testing policies
There are a few different certifications that claim to determine if a brand is cruelty free, to different levels of accuracy. If a brand is certified by Cruelty Free International (the Leaping Bunny Logo), it is pretty much guaranteed that they don’t test on animals. If a brand is certified by Peta, on the other hand, their cruelty free status not so certain.
Click here to read more about whether or not we can trust cruelty-free labels in the UK
These cruelty free and animal testing lists is exclusive to brands at Superdrug; I’ll be covering other stores in future posts, so stay tuned for those! They’re broken down by category: cruelty free makeup brands, cruelty free makeup brushes, and cruelty free haircare brands. I’ll keep adding to it as time goes on!
If you’re looking to shop for cruelty free products at another store, click here to see cruelty free brands at Tesco and cruelty free brands at Sainsbury’s.
Cruelty Free Makeup Brands at Superdrug
| Ardell | |||
| B Perfect Cosmetics | |||
| B. Cosmetics | Yes! | See this post for more information on their cruelty free status | |
| Barry M | Yes! | See this post for more information on their cruelty free status | |
| Burts Bees | Yes! | This brand is certified cruelty free by Cruelty Free International | Owned by Clorox |
| Collection | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| DUO | |||
| e.l.f. Cosmetics | Yes! | See this post for more information on their cruelty free status | |
| Ex1 Cosmetics | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Eylure | |||
| Flower Beauty | |||
| GOSH | Yes! | See this post for more information on their cruelty free status | |
| I Heart Revolution | Yes! | See this post for more information on their cruelty free status | |
| Kiss | |||
| L’Oreal Paris | No | This brand allows their products to be tested on animals | Owned by L’Oreal |
| Lottie London | Yes! | This brand is certified cruelty free by Peta and does not sell in Mainland China | |
| Makeup Revolution | Yes! | See this post for more information on their cruelty free status | |
| Max Factor | No | This brand allows their products to be tested on animals | Owned by Coty |
| Maybelline | No | This brand allows their products to be tested on animals | Owned by L’Oreal |
| Miss Sporty | No | This brand allows their products to be tested on animals | Owned by Coty |
| MUA | Yes! | See this post for more information on their cruelty free status | |
| NYX Professional Makeup | Yes! | This brand is certified cruelty free by Peta and does not sell in Mainland China | Owned by L’Oreal |
| Pinky Goat | |||
| Real Techniques | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Revlon | No | This brand allows their products to be tested on animals | Owned by MacAndrews & Forbes |
| Revolution | Yes! | See this post for more information on their cruelty free status | |
| Revolution Pro | Yes! | See this post for more information on their cruelty free status | |
| The Quick Flick | |||
| Winky Lux | |||
| Yves Saint Laurent |
Cruelty Free Haircare Brands at Superdrug
| Alpecin | Unsure | This brand has an unclear policy on animal testing | |
| AS I AM | |||
| Aunt Jackie’s | |||
| Aussie | No | See this post for more information on their cruelty free status | |
| Batiste | No | This brand allows their products to be tested on animals | |
| Bleach London | Yes! | See this post for more information on their cruelty free status | |
| Botanicals | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Cantu | No | This brand allows their products to be tested on animals | |
| Colorista | No | This brand allows their products to be tested on animals | Owned by L’Oreal |
| Colour Freedom | |||
| Creme of Nature | |||
| Dove | No | See this post for more information on their cruelty free status | |
| E45 | Unsure | This brand has an unclear policy on animal testing | |
| Easilocks | |||
| ECO Styler | |||
| Fruity (by Superdrug) | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Fudge Urban | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Garnier | No | This brand allows their products to be tested on animals | |
| Revolution | Yes! | See this post for more information on their cruelty free status | |
| Hair Xpertise | |||
| Hask | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Head & Shoulders | No | This brand allows their products to be tested on animals | Owned by P&G |
| Herbal Essences | No | This brand allows their products to be tested on animals | Owned by Clairol |
| I Heart Revolution | Yes! | See this post for more information on their cruelty free status | |
| Jerome Russell | |||
| John Freida | No | This brand allows their products to be tested on animals | |
| KeraCare | |||
| Knight & Wilson | |||
| L’Oreal | No | This brand allows their products to be tested on animals | Owned by Kao |
| Mane ‘n Tail | |||
| Maui Moisture | No | This brand allows their products to be tested on animals | |
| Nice’n Easy | No | This brand allows their products to be tested on animals | |
| Noughty | Yes! | See this post for more information on their cruelty free status | |
| O.R.S | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| OGX | No | This brand allows their products to be tested on animals | |
| Palmers | No | This brand allows their products to be tested on animals | |
| Pantene | No | This brand allows their products to be tested on animals | |
| Pick & Mix (by Superdrug) | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Plantur39 | Unsure | This brand has an unclear policy on animal testing | |
| Pro:Voke | Yes! | See this post for more information on their cruelty free status | |
| Roots | Yes! | This brand is certified cruelty free by Cruelty Free International | |
| Schwarzkopf | No | This brand allows their products to be tested on animals | |
| Shea Moisture | |||
| Silvikrin | Unsure | This brand has an unclear policy on animal testing | Owned by Coty |
| Style Expertise (by Superdrug) | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Superdrug | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| T-Gel | |||
| The Hair Boss | |||
| TIGI | |||
| Toni & Guy | No | This brand allows their products to be tested on animals | |
| TRESemmé | No | This brand allows their products to be tested on animals | |
| Trevor Sorbie | |||
| Twisted Sista | |||
| VO5 | Unsure | This brand has an unclear policy on animal testing | Owned by Unilever |
| Vosene | Unsure | This brand has an unclear policy on animal testing | Owned by P&G |
| Wella (Shockwaves) | Unsure | This brand has an unclear policy on animal testing | Owned by Coty |
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