Cruelty Free and Animal Testing at Superdrug
Superdrug tends to be my makeup store of choice, because of their own-brand cruelty free policy and their tendency to stock more cruelty free brands. Superdrug do still stock quite a few non-cruelty free brands that are affiliated with animal testing, but fewer than most.
I decided to do some digging as I haven’t seen any other full lists of which brands at Superdrug are cruelty free and which are animal testing. There are one or two about, but they seem to be either incomplete cruelty free lists, or are a little mislead about what cruelty free means (although, there are different definitions of cruelty free).
In my opinion, if a brand wants to call themselves cruelty free they should:
- not conduct any animal testing
- not have any other companies conduct animal testing on their behalf
- ensure that their raw ingredients aren’t tested on animals
- refuse to sell their products in Mainland China, due to their animal testing policies
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There are a few different certifications that claim to determine if a brand is cruelty free, to different levels of accuracy. If a brand is certified by Cruelty Free International (the Leaping Bunny Logo), it is pretty much guaranteed that they don’t test on animals. If a brand is certified by Peta, on the other hand, their cruelty free status not so certain.
Click here to read more about whether or not we can trust cruelty-free labels in the UK
These cruelty free and animal testing lists is exclusive to brands at Superdrug; I’ll be covering other stores in future posts, so stay tuned for those! They’re broken down by category: cruelty free makeup brands, cruelty free makeup brushes, and cruelty free haircare brands. I’ll keep adding to it as time goes on!
If you’re looking to shop for cruelty free products at another store, click here to see cruelty free brands at Tesco and cruelty free brands at Sainsbury’s.
Cruelty Free Makeup Brands at Superdrug
| Ardell | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| B Perfect Cosmetics | Yes! | See more information on B Perfect’s Cruelty Free Status | |
| B. Cosmetics | Yes! | See more information on B. Cosmetics’ Cruelty Free Status | |
| Barry M | Yes! | See more information on Barry M’s Cruelty Free Status | |
| Burts Bees | Yes! | This brand is certified cruelty free by Cruelty Free International | Owned by Clorox |
| Collection | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| DUO | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| e.l.f. Cosmetics | Yes! | See more information on e.l.f’s Cruelty Free Status | |
| Ex1 Cosmetics | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Eylure | Yes! | This brand is certified cruelty free by Peta and does not sell in Mainland China | |
| Flower Beauty | Unsure | I need to contact this brand for more information | |
| GOSH | Yes! | See more information on GOSH’s Cruelty Free Status | |
| I Heart Revolution | Yes! | See more information on I Heart Revolution’s Cruelty Free Status | |
| Kiss | Unsure | I need to contact this brand for more information | |
| L’Oreal Paris | No | This brand allows their products to be tested on animals | Owned by L’Oreal |
| Lottie London | Yes! | See more information on Lottie London’s Cruelty Free Status | |
| Makeup Revolution | Yes! | See more information on Makeup Revolution’s Cruelty Free Status | |
| Max Factor | No | This brand allows their products to be tested on animals | Owned by Coty |
| Maybelline | No | This brand allows their products to be tested on animals | Owned by L’Oreal |
| Miss Sporty | No | This brand allows their products to be tested on animals | Owned by Coty |
| MUA | Yes! | See more information on MUA’s Cruelty Free Status | |
| NYX Professional Makeup | Yes! | See more information on NYX’s Cruelty Free Status | Owned by L’Oreal |
| Pinky Goat | Unsure | I need to contact this brand for more information | |
| Real Techniques | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Revlon | No | This brand allows their products to be tested on animals | Owned by MacAndrews & Forbes |
| Revolution | Yes! | See more information on Revolution’s Cruelty Free Status | |
| Revolution Pro | Yes! | See the link above for their cruelty free status! | |
| The Quick Flick | Yes! | This brand is certified cruelty free by Peta and does not sell in Mainland China | |
| Winky Lux | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Yves Saint Laurent | No | This brand allows their products to be tested on animals | Owned by L’Oreal |
Cruelty Free Haircare Brands at Superdrug
| Alpecin | Unsure | This brand has an unclear policy on animal testing | |
| AS I AM | Yes! | This brand is certified cruelty free by Peta and does not sell in Mainland China | |
| Aunt Jackie’s | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Aussie | No | See more information on Aussie’s Cruelty Free Status | |
| Batiste | No | This brand allows their products to be tested on animals | |
| Bleach London | Yes! | See more information on Bleach London’s Cruelty Free Status | |
| Botanicals | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Cantu | No | This brand allows their products to be tested on animals | |
| Colorista | No | This brand allows their products to be tested on animals | Owned by L’Oreal |
| Colour Freedom | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Creme of Nature | Unsure | I need to contact this brand for more information | |
| Dove | No | See more information on Dove’s Cruelty Free Status | |
| E45 | Unsure | This brand has an unclear policy on animal testing | |
| Easilocks | Unsure | I need to contact this brand for more information | |
| ECO Styler | Unsure | I need to contact this brand for more information | |
| Fruity (by Superdrug) | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Fudge Urban | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Garnier | No | This brand allows their products to be tested on animals | |
| Revolution | Yes! | See more information on Revolution’s Cruelty Free Status | |
| Hair Xpertise | Unsure | This brand has an unclear policy on animal testing | |
| Hask | Yes! | See more information on Hask’s Cruelty Free Status | |
| Head & Shoulders | No | This brand allows their products to be tested on animals | Owned by P&G |
| Herbal Essences | No | This brand allows their products to be tested on animals | Owned by Clairol |
| I Heart Revolution | Yes! | See more information on Revolution’s Cruelty Free Status | |
| Jerome Russell | Unsure | I need to contact this brand for more information | |
| John Freida | No | This brand allows their products to be tested on animals | |
| KeraCare | Yes! | This brand is certified cruelty free by Peta and does not sell in Mainland China | |
| Knight & Wilson | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| L’Oreal | No | This brand allows their products to be tested on animals | Owned by Kao |
| Mane ‘n Tail | Unsure | I need to contact this brand for more information | |
| Maui Moisture | No | This brand allows their products to be tested on animals | |
| Nice’n Easy | No | This brand allows their products to be tested on animals | |
| Noughty | Yes! | See more information on Noughty’s Cruelty Free Status | |
| O.R.S | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| OGX | No | This brand allows their products to be tested on animals | |
| Palmers | No | This brand allows their products to be tested on animals | |
| Pantene | No | This brand allows their products to be tested on animals | |
| Pick & Mix (by Superdrug) | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Plantur39 | Unsure | This brand has an unclear policy on animal testing | |
| Pro:Voke | Yes! | See more information on Pro:Voke’s Cruelty Free Status | |
| Roots | Yes! | This brand is certified cruelty free by Cruelty Free International | |
| Schwarzkopf | No | This brand allows their products to be tested on animals | |
| Shea Moisture | Yes! | This brand is certified cruelty free by Peta and does not sell in Mainland China | Owned by Unilever |
| Silvikrin | Unsure | This brand has an unclear policy on animal testing | Owned by Coty |
| Style Expertise (by Superdrug) | Yes! | This brand is cruelty free and does not sell in Mainland China | |
| Superdrug | Yes! | See more information on Superdrug’s Cruelty Free Status | |
| The Hair Boss | Unsure | I need to contact this brand for more information | |
| TIGI | No | This brand allows their products to be tested on animals | |
| Toni & Guy | No | See more information on Toni & Guy’s Cruelty Free Status | |
| TRESemmé | No | This brand allows their products to be tested on animals | |
| Trevor Sorbie | Unsure | This brand has an unclear policy on animal testing | |
| Twisted Sista | Unsure | I need to contact this brand for more information | |
| VO5 | Unsure | This brand has an unclear policy on animal testing | Owned by Unilever |
| Vosene | Unsure | This brand has an unclear policy on animal testing | Owned by P&G |
| Wella (Shockwaves) | No | See more information on Revolution’s Cruelty Free Status | Owned by Coty |
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Very informative and well written. Thank you.
Is lush cosmetics included in this this? And i’m also a big fan of elf cosmetics. Their eyeliner is only $1 but it manages to be the best eyeliner I’ve ever used, applicator and all.
Hi! Lush cosmetics are definitely cruelty-free, but they have their stores, they don’t sell through Superdrug 🙂 I just mentioned the brands available there to make it easier for shoppers! I haven’t tried their eyeliner… I will now!
K x
Great post!
I wish all brands clearly stated whether they are cruelty-free or not on their websites because sometimes it’s a real struggle to find any info (even ingredient list doesn’t always help because some ingredients can be both synthetic or derived from animals).
Thanks for your research and such informative post!
Thank you! I totally agree – I wait for a brand to confirm whether or not something’s vegan rather than trying to read ingredient lists 🙂
Wow you went through so much research! This is a fantastic post for people who want to use cruelty free make up!
Thank you for sharing this comprehensive list!
kanra khan // the lunar descent
Thanks Kanra! x
When I started out I felt the same as you.. When I discovered that China has a law that you HAVE to test on animals, I immediately became very angry with China. Not even giving their consumers a choice! Tsk… You did sooo much research! It is really nice to see a post like this.
Thank you 🙂 yeah, it’s terrible. I have heard that they’re going through the process of changing their law, but I think it’ll be a while until it actually happens. X
Such a shame to still see so many amazingly created brands testing on animals. I hope they realise one day that there are other ways to create great makeup! Thank you so much for sharing Darling, so useful to know! Especially as I’m a frequent Superdrug shopper❤️ xoxo
http://www.beautynbrushes.co.uk
So true. And the more people who shop exclusively with cruelty-free brands, the sooner that will happen! Xx