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7 BEST Vegan Beauty Brands in the UK

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I follow tonnes of great cruelty free and vegan blogs online, but I have one problem that comes up again and again. Great blog posts recommend seemingly amazing vegan and cruelty free brands… that are only available abroad, or online with hefty shipping charges.

Buying online is a great way to support small, up-and-coming brands that can’t afford their own stores or struggle to make their way onto high street shelves. The only problems are the cost, and the waiting. In a pinch, it’s good to know which brands you can rely on for vegan products in stores like Boots and Superdrug that you can find on practically every high street.

I love brands that are 100% vegan, because it saves me from checking ingredients or referring back to lists while I’m awkwardly lingering in a shop. So, here they are, my seven favourite 100% vegan beauty brands that you can buy in-store in the UK.

Click here for my favourite vegan foundations!

e.l.f Vegan Makeup


I might as well put this one up top, because it’s been every vegan’s go-to since before cruelty free makeup was cool. (…Is it cool now?) If you need to be sure, my blog post here will tell you about how we know e.l.f. is definitely a cruelty free brand we can trust. You can reliably find them in most Superdrug stores, and their palettes often crop up on the shelves of TK Maxx and Homesense for a great bargain – though it’s extremely affordable to begin with. An all-rounder!

B. Vegan Cosmetics and Skincare


Although B. by Superdrug is a much newer brand, they’re definitely another go-to for vegan makeup and skincare lovers. Certified by Cruelty Free International, check out my blog post here delving into their sustainability claims. They have a whole range of makeup, which is a little more dear than e.l.f., a range of fake tan (which is fairly new and I can’t WAIT to try this summer), as well as skincare for all ages and dedicated “B. Men” range. As you might imagine, this brand is exclusively available at Superdrug.

Makeup Academy (MUA) Vegan Makeup


MUA is another brand exclusive to Superdrug (who are still smashing the cruelty free and vegan market) and they announced just three months ago that they are now a 100% vegan brand! How amazing is that? You can read more here about their “vegan beauty report” and sustainability claims here. I was so excited when I found out about this, and we can only hope that they’re paving the way for other brands to make the move in the future!

Bleach London Vegan Haircare


Bleach London has been a favourite brand of mine for a long time, and I swear by their colour creams. They also have a great range of shampoos, conditioners and repair treatments which are all 100% cruelty free and vegan. They can be found in both Boots and Superdrug, and even have refill stations at their salons so that customers can return with their empty bottles. Amazing… except, their salons are only in London. Fingers crossed they’re able to bring this concept into high-street stores in the near future! Until then, most of their packaging is 100% recycled.

They also stock a makeup range in Superdrug (which they were working towards making completely vegan last time I contacted them), but it’s been hinted on their website that it’s being discontinued. If that’s true it’ll be a mighty shame as their nearly-zero-waste palettes were a great idea!

Noughty Vegan Haircare


Again, Noughty are pretty new on the scene but have become increasingly popular of late. They actually sent me my first ever #gifted products, for which I will always be grateful! I wrote a review of their hairmask here, but I actually still use their shampoo and conditioner. They’re 97% natural and sulphate-free (a must for me), and totally vegan and cruelty free. Love them! They have recently become available on the shelves at Boots, Superdrug, Sainsbury’s and Waitrose.

Bulldog Vegan Skincare for Men


Although my readership is predominantly female, I wanted to include Bulldog because they are well loved by many important men in my life. I also know plenty of people who use men’s skincare and use makeup, so I want to keep as much variety as possible in the products I recommend.

As well as Bulldog being 100% vegan and cruelty free, Bulldog are making some great sustainability moves. They use sugarcane plastic, which emits WAY less CO2 into the atmosphere during production, and are pioneering a trial with Cruelty Free International to see the first ever truly cruelty free products sold in-stores in China! Bulldog is available at Superdrug, Boots and most major supermarkets.

Sukin Vegan Skincare


I must admit, I’ve only tried three or four Sukin products, but they have all been amazing. This brand is, of course, completely vegan and cruelty free (Certified by Choose Cruelty Free), and has an impressive “no list” which includes no parabens, sulphates, synthetic fragrances or mineral oils. This really shows through in their silky smooth skincare, and all of their products are grey water safe. Sukin is an Australian brand, available at Boots and Holland and Barrett’s.

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