Cruelty-Free Haircare Brands at Superdrug

cruelty free haircare at superdrug pro voke

Cruelty-Free & Superdrug:

So, it looks like the list of Cruelty-Free Makeup Brands at Superdrug I made went down a treat! I’m so glad that people are using it and finding it helpful. I’m finding it helpful myself! I’m glad I went to the effort to write it all down. These lists take hours and hours of research to put together, but it’s worth it to have something so concise to refer to (though I do say so myself).

I thought I’d put out another, with the focus on haircare this time. If you’re looking for makeup, click here, or makeup brushes and tools, click here.

Again, this is only going to list brands at Superdrug – I started with them because they’re one of the most popular drugstores in the UK and have a real focus on cruelty-free brands. They even have their own line of makeup which is cruelty-free AND 100% vegan (rare), so I make an effort to shop there. I don’t boycott other stores, but it’s my go-to place and I’ll always buy from there if I can.

I have started tackling the brands available at Boots (the most popular drugstore in the UK, if you’re not familiar), but there are so. many. freakin. brands. Like, SO MANY. It all feels a little bit daunting, and a much bigger task than Superdrug. It also seems to be unclear whether Boots’ own cosmetic brands are cruelty-free… I’ll have to do some more digging before I can be certain, but for now, shop at Superdrug. They’re cool. We know where we stand. Also, Lush. They’re definitely the market leaders when it comes to zero-waste, which is my second favourite thing after cruelty-free.

I know I’m at serious risk of sounding like broken record here (and if you’ve read any of my previous posts you can skip this part), but when I say cruelty-free, what I mean is:

  1. they do not conduct any animal testing
  2. they don’t have any other companies test on their behalf
  3. they ensure that their raw ingredients aren’t tested on animals
  4. they refuse to sell their products in Mainland China due to their testing policies

There are so many brands that seem to have great policies around making sure their raw ingredients and suppliers don’t test on animals, and then sell their products in China. Like, why? It is mighty frustrating.

Anyway, I feel like I’m rambling now. On with the show!

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Cruelty-Free Haircare Brands:

Bleach London

I hadn’t even heard of Bleach London until I started research for these lists, but I like the sound of them. Not only have they been 100% vegan since last year, but they’re also putting a lot of effort into becoming eco-friendly. They’ve pledged to use 100% recycled packaging by the end of the year, and encourage customers to re-recycle their bottles!

Childs Farm

As insinuated by the name, Childs Farm make gentle toiletries for tiny people, but many adults with sensitive skin use them for their softness. They are cruelty-free and almost completely vegan (it’s just their conditioner and de-tangler that contain honey).

Faith in Nature

I’ll be honest, I’ve heard mixed reviews about the efficacy of Faith in Nature but I’ve yet to try them myself. If they work for you, then great because they are certified by Cruelty Free International, which is about the best cruelty-free accreditation that you can get!

Hair O

“You O it to your hair” haha! No? Just me? Nevermind… Hair O are completely cruelty-free and vegan, AND they package their products in tins meaning no single-use plastic. Woohoo! (They also do SLS-free bars – I’ve not made up my mind on SLS yet, but it can’t hurt to leave it out)

Hask

Hask has a huge range of products for all different types of hair. They’re SLS and paraben free, but not completely vegan. They’re also packed full of vitamins and oils that are super healthy for your hair.

Natura Siberica

This is another brand I’ve discovered through researching these lists. It’s actually restoring my faith in humanity a little; “Natura Suberica pay premium prices for wild, hand-picked herbs and plants, in order to support small Siberian tribes and their communities, improving their standard of living.” … I’ll just leave that there.

Noughty Haircare

I’ll keep this short and sweet, because you can read all about this awesome-sauce brand in my full review of their To The Rescue hair mask. They’re cruelty-free, vegan and 97% natural.

Pro:Voke

There’ll be a review of Pro:Voke’s Touch of Silver range up on my blog within the next couple of weeks, so keep your eyes peeled for that. They specialise in purple shampoos and conditioners for counteracting brassy tones and smell like H-E-A-V-E-N. Many of their products are vegan, and you can find out which ones here.

Shea Moisture

Shea Moisture are a family owned business and are certified cruelty-free by Peta. They use organic and fair trade products, and support awesome charities.

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Superdrug

As I said before, Superdrug’s own brands are certified by Cruelty Free International, and their latest release (B.) is a completely vegan range. All they need is some eco-friendly packaging and they’re onto a real winner.

Yes To

Yes To is an awesome brand I discovered when Joe and I went away recently. I was hoping to find a miniature bottle of makeup remover in the airport, but couldn’t find any that was cruelty-free and resorted to buying wipes. I usually avoid them because they’re terrible for la terra, but these ones are biodegradable and come in recyclable packaging.

Not Cruelty-Free Brands:

Brands on the following list are NOT cruelty-free because they don’t comply with one of the four things I listed above that make a brand cruelty-free. For haircare, it’s quite a long list which I found rather disheartening…

  • Aussie
  • Batiste
  • Dove (unilever)
  • Garnier
  • Head and Shoulders
  • Herbal Essences
  • John Freida
  • Johnson & Johnson
  • Johnson’s
  • L’Oréal Paris
  • OGX (Organix)
  • Pantene
  • T-Gel (Neutrogena)
  • TRESemmé
  • Toni & Guy

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Brands I’m Unsure About:

All of the brands below either have unclear testing policies, or simply don’t have the information available. I have contacted the ones I can for a statement, but PR departments can be pretty lousy at replying someone with a blog the size of mine.

  • Mane ‘n Tail
  • Palmers
  • Roots
  • Twisted Sista
  • Zerreau

If you’ve seen any haircare brands in Superdrug that I’ve missed or you notice anything I’ve misquote do let me know!

Have you tried any of the brands above? Let us know in the comments!

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4 Comments

  1. July 10, 2018 / 2:52 pm

    I will admit that I haven’t done much research into it, but i’m happy to see that Pro:Voke are on the list! I’ve been using their toning shampoo for ages to keep the brassy colours out of my hair and I haven’t found anything that can match it.

    I find it quite difficult to find cruelty-free hair care due to the sheer volume of items on the market, so i’ve always stuck with Body Shop until now! A really useful list, thank you 🙂

    Katt | http://www.thirteenbeautysecrets.com

    • July 11, 2018 / 1:56 pm

      I love Pro:Voke too! In terms of cruelty-free, haircare is probably the most difficult one because there are so many huge brands that aren’t; the body shop are a great choice, though 🙂 x

  2. July 19, 2018 / 9:20 am

    I’m pretty sure pro-voke aren’t cruelty free, where did you see that they were? They are on LH pending list meaning they haven’t given a solid answer or refused to answer

    • July 19, 2018 / 10:35 am

      Hi Lizz,

      For their cruelty-free status I took this from their website:

      “Godrej UK Limited, the brand owner of Touch Of Silver, fully complies with the current Cosmetics Directive and the new Cosmetics Regulations that apply to animal testing.

      For your information, the Cosmetics Directive establishes a prohibition to market in the European Union finished cosmetic products and ingredients included in cosmetic products which were tested on animals for cosmetics purposes (marketing ban) and a prohibition to test finished cosmetic products and cosmetic ingredients on animals (testing ban). The marketing ban has applied since 11 March 2013. The same provisions are contained in the Cosmetics Regulation, which replaced the Cosmetics Directive on 11 July 2013.

      Although it is mandatory for any cosmetics that are sold in China to be first tested on animals, we do not export to China nor do we conduct animal testing outside of the EU, neither does anybody on our behalf.”

      I understand if you don’t want to consider a brand cruelty-free until you’ve spoken to them yourself (or someone you trust has), but on the other hand I’m trying to make a cruelty-free lifestyle easy and accessible, which is why I choose to believe brands that have explicit statements like this available on their website. If, for example, it simply said “we are cruelty-free”, I would contact them for more information before advertising them as cruelty-free here on Ethics and Aesthetics.

      I hope that clears it up for you!

      K x

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