Cruelty-Free & Superdrug:
So, it looks like the list of Cruelty-Free Makeup Brands at Superdrug I made went down a treat! I’m so glad that people are using it and finding it helpful. I’m finding it helpful myself! I’m glad I went to the effort to write it all down. These lists take hours and hours of research to put together, but it’s worth it to have something so concise to refer to (though I do say so myself).
Again, this is only going to list brands at Superdrug – I started with them because they’re one of the most popular drugstores in the UK and have a real focus on cruelty-free brands. They even have their own line of makeup which is cruelty-free AND 100% vegan (rare), so I make an effort to shop there. I don’t boycott other stores, but it’s my go-to place and I’ll always buy from there if I can.
I have started tackling the brands available at Boots (the most popular drugstore in the UK, if you’re not familiar), but there are so. many. freakin. brands. Like, SO MANY. It all feels a little bit daunting, and a much bigger task than Superdrug. It also seems to be unclear whether Boots’ own cosmetic brands are cruelty-free… I’ll have to do some more digging before I can be certain, but for now, shop at Superdrug. They’re cool. We know where we stand. Also, Lush. They’re definitely the market leaders when it comes to zero-waste, which is my second favourite thing after cruelty-free.
I know I’m at serious risk of sounding like broken record here (and if you’ve read any of my previous posts you can skip this part), but when I say cruelty-free, what I mean is:
- they do not conduct any animal testing
- they don’t have any other companies test on their behalf
- they ensure that their raw ingredients aren’t tested on animals
- they refuse to sell their products in Mainland China due to their testing policies
There are so many brands that seem to have great policies around making sure their raw ingredients and suppliers don’t test on animals, and then sell their products in China. Like, why? It is mighty frustrating.
Anyway, I feel like I’m rambling now. On with the show!
Cruelty-Free Haircare Brands:
I hadn’t even heard of Bleach London until I started research for these lists, but I like the sound of them. Not only have they been 100% vegan since last year, but they’re also putting a lot of effort into becoming eco-friendly. They’ve pledged to use 100% recycled packaging by the end of the year, and encourage customers to re-recycle their bottles!
As insinuated by the name, Childs Farm make gentle toiletries for tiny people, but many adults with sensitive skin use them for their softness. They are cruelty-free and almost completely vegan (it’s just their conditioner and de-tangler that contain honey).
I’ll be honest, I’ve heard mixed reviews about the efficacy of Faith in Nature but I’ve yet to try them myself. If they work for you, then great because they are certified by Cruelty Free International, which is about the best cruelty-free accreditation that you can get!
“You O it to your hair” haha! No? Just me? Nevermind… Hair O are completely cruelty-free and vegan, AND they package their products in glass bottles and tins meaning no single-use plastic. Woohoo! (They’re also SLS free – I’ve not made up my mind on SLS yet, but it can’t hurt to leave it out…)
Hask has a huge range of products for all different types of hair. They’re SLS and paraben free, but not completely vegan. They’re also packed full of vitamins and oils that are super healthy for your hair.
This is another brand I’ve discovered through researching these lists. It’s actually restoring my faith in humanity a little; “Natura Suberica pay premium prices for wild, hand-picked herbs and plants, in order to support small Siberian tribes and their communities, improving their standard of living.” … I’ll just leave that there.
I’ll keep this short and sweet, because you can read all about this awesome-sauce brand in my full review of their To The Rescue hair mask. They’re cruelty-free, vegan and 97% natural.
There’ll be a review of Pro:Voke’s Touch of Silver range up on my blog within the next couple of weeks, so keep your eyes peeled for that. They specialise in purple shampoos and conditioners for counteracting brassy tones and smell like H-E-A-V-E-N. Many of their products are vegan, and you can find out which ones here.
Shea Moisture are a family owned business and are certified cruelty-free by Peta. They use organic and fair trade products, and support awesome charities.
As I said before, Superdrug’s own brands are certified by Cruelty Free International, and their latest release (B.) is a completely vegan range. All they need is some eco-friendly packaging and they’re onto a real winner.
Yes To is an awesome brand I discovered when Joe and I went away recently. I was hoping to find a miniature bottle of makeup remover in the airport, but couldn’t find any that was cruelty-free and resorted to buying wipes. I usually avoid them because they’re terrible for la terra, but these ones are biodegradable and come in recyclable packaging.
Not Cruelty-Free Brands:
Brands on the following list are NOT cruelty-free because they don’t comply with one of the four things I listed above that make a brand cruelty-free. For haircare, it’s quite a long list which I found rather disheartening…
- Dove (unilever)
- Head and Shoulders
- Herbal Essences
- John Freida
- Johnson & Johnson
- L’Oréal Paris
- OGX (Organix)
- T-Gel (Neutrogena)
- Toni & Guy
Brands I’m Unsure About:
All of the brands below either have unclear testing policies, or simply don’t have the information available. I have contacted the ones I can for a statement, but PR departments can be pretty lousy at replying someone with a blog the size of mine.
- Mane ‘n Tail
- Twisted Sista
If you’ve seen any haircare brands in Superdrug that I’ve missed or you notice anything I’ve misquote do let me know!